I picked up this book at the start of last year, it's entitled "Corporate Diversity- Swiss Graphic Design and Advertising by Geigy 1940-1970". It's a wonderful book, beautifully presented, carefully researched and published by those very design conscious people at Lars Muller. The book illustrates the development of Geigy Pharmaceuticals design
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise.
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise.
