Sunday, March 28, 2010

J.R Geigy AG

I picked up this book at the start of last year, it's entitled "Corporate Diversity- Swiss Graphic Design and Advertising by Geigy 1940-1970". It's a wonderful book, beautifully presented, carefully researched and published by those very design conscious people at Lars Muller. The book illustrates the development of Geigy Pharmaceuticals design 
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise. 


2 comments:

lightactivity said...

Beautiful stuff. The second image is so Julian House. Compare the "Hey Let Loose Your Love" sleeve.

A Sound Awareness said...

That's why I uploaded it. Think you'll find the first one is as well.