I picked up this book at the start of last year, it's entitled "Corporate Diversity- Swiss Graphic Design and Advertising by Geigy 1940-1970". It's a wonderful book, beautifully presented, carefully researched and published by those very design conscious people at Lars Muller. The book illustrates the development of Geigy Pharmaceuticals design
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise.
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise.
2 comments:
Beautiful stuff. The second image is so Julian House. Compare the "Hey Let Loose Your Love" sleeve.
That's why I uploaded it. Think you'll find the first one is as well.
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