Sunday, March 28, 2010

J.R Geigy AG

I picked up this book at the start of last year, it's entitled "Corporate Diversity- Swiss Graphic Design and Advertising by Geigy 1940-1970". It's a wonderful book, beautifully presented, carefully researched and published by those very design conscious people at Lars Muller. The book illustrates the development of Geigy Pharmaceuticals design 
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise. 


lightactivity said...

Beautiful stuff. The second image is so Julian House. Compare the "Hey Let Loose Your Love" sleeve.

A Sound Awareness said...

That's why I uploaded it. Think you'll find the first one is as well.