In 1967, Jim Henson [of Muppets fame] was contracted by IBM to make a film extolling the virtues of their new technology, the MT/ST, a primitive word processor. The film would explore how the MT/ST would help control the massive amount of documents generated by a typical business office. Paperwork Explosion, produced in October 1967, is a quick-cut montage of images and words illustrating the intensity and pace of modern business. Henson collaborated with Raymond Scott on the electronic sound track. Lovely.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, September 14, 2010
Sunday, March 28, 2010
J.R Geigy AG
I picked up this book at the start of last year, it's entitled "Corporate Diversity- Swiss Graphic Design and Advertising by Geigy 1940-1970". It's a wonderful book, beautifully presented, carefully researched and published by those very design conscious people at Lars Muller. The book illustrates the development of Geigy Pharmaceuticals design
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise.
studio. I love the simplicity of many of the designs, it's all very Swiss and very precise.


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