Here's a little publication I'm all excited about. It's not quite as odd as the last Fuel/Trunk records collaboration but I'm sure it'll be interesting. It's a book about supermarket graphics. Who would of thought Lord Sainsbury was a fan of the International Style. Who would of thought Whole Wheat Bisk could look so typographically alluring. The book contains 208 pages of sexy packaging. Here's a few samples. If graphic design is your kink, you're going to be a happy person. I know I will be. Many thanks to Jonny at Trunk Records for the rather wonderful scans. Own Label - Sainsbury's Design Studio 1962 -1977 is published in September by Fuel.
5 comments:
The Shandy and the Lemon and Orange drinks were no strangers to our fridge in the 70s.
This book looks fantastic.
Indeed it does. Modernism with a very English sensibility.
A beautiful book about the contents of my grandparents' larder? How can I resist?
I remember the orange/blackcurrant squashes but nothing else. Dementia setting in early. I wish they had a pic of the bread from Bishops - I remember having to go buy that all the time for my mum and being outraged when it went up to 15p.
My copy has just turned up. Its bloody awesome. Mr Trunk is a star.
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