Here's a little publication I'm all excited about. It's not quite as odd as the last Fuel/Trunk records collaboration but I'm sure it'll be interesting. It's a book about supermarket graphics. Who would of thought Lord Sainsbury was a fan of the International Style. Who would of thought Whole Wheat Bisk could look so typographically alluring. The book contains 208 pages of sexy packaging. Here's a few samples. If graphic design is your kink, you're going to be a happy person. I know I will be. Many thanks to Jonny at Trunk Records for the rather wonderful scans. Own Label - Sainsbury's Design Studio 1962 -1977 is published in September by Fuel.
